Toy Seller
$14 Million in Sales with TACOS of 9% in Toys Category
Introduction
An Amazon toy seller approached us at the beginning of 2023 after hearing positive feedback about our Ecom Doctors services from another brand owner. They appreciated that our team consists of senior in-house account managers with a deep understanding of the Amazon algorithm, as opposed to relying on VAs following standard SOPs.
The Challenge:
While the brand was satisfied with its sales, they wanted to explore if our PPC agency could improve their results. After conducting an audit, we discovered that their competitors were outselling them on many products. Our primary goal was ambitious: to become the best or second-best seller for their top Amazon ASINs.
The Strategy:
To achieve this, we first analyzed the brand’s products and its competitors in depth using Brand Analytics. We identified the key search terms driving sales for their top competitors and reviewed the client’s Search Query Performance for their primary keywords. Based on our findings, we advised the client to add several new keywords to their product titles and bullet points to improve their rankings.
As Q4 approached, we ramped up the PPC spending and suggested participating in Amazon Lightning Deals and Best Deals to increase conversion rates and sales velocity. Throughout the season, we continuously tracked performance, ensuring daily communication between the client and our account manager to adjust strategies, monitor spending, and optimize organic rankings.
The results:
Our strategy yielded impressive results. In 2023, the client’s sales skyrocketed to over $14 million, up from $6.5 million in 2022. Additionally, we successfully maintained an ACoS of 9% throughout the year.