Beauty Brand
$630,000 in Sales in the last 30 days in Beauty Brand
Introduction
A chemical-free hair care brand offering at-home blowout-style straightening products partnered with Ecom Doctors to turn around their underperforming Amazon advertising efforts. Their goal was to achieve substantial growth in sales, revenue, and profitability in a short period.
The Challenge:
The client previously relied on an Upwork freelancer to manage their Amazon PPC campaigns. However, infrequent updates—only about once a week—left their account stagnant and unable to reach its full potential. Realizing the need for a dedicated and expert approach, they turned to Ecom Doctors to revamp their advertising strategy.
The Strategy:
Ecom Doctors conducted a thorough audit of the client’s account and implemented a targeted, data-driven plan to address inefficiencies:
- Comprehensive Keyword Research: Identified untapped, high-performing search terms that were previously overlooked, laying the foundation for growth.
- Precision Campaign Management: Deployed keyword discovery campaigns to uncover relevant terms while carefully adjusting bids to maximize ROI.
- Proactive Optimization: Ensured continuous monitoring and adjustments, using hands-on management to keep campaigns performing at peak efficiency.
The results:
The impact of Ecom Doctor's efforts was transformative:
- Gross Profit: Achieved a 114% increase, adding an extra $40,000 in profit in just 50 days.
- Units Sold: Skyrocketed by 166%, demonstrating improved visibility and customer demand.
- Revenue Growth: Experienced triple-digit percentage increases, reflecting the success of strategic advertising investments.
Conclusion
This case study highlights the power of a focused, expert-led Amazon PPC strategy. By addressing the client’s challenges and leveraging untapped opportunities, Ecom Doctors helped this hair care brand achieve unprecedented growth in just 50 days, cementing its place as a standout player in its niche.